Challenge
McGuireWoods evolved their brand identity, but their social media didn't reflect that evolution. Posts varied in style and structure, often leaning too heavily on generic, news-style layouts. This made the overall presence feel fragmented instead of like one clear, unified brand.
Solution
I worked with the team to bring the firm's updated brand to social media. We introduced a more structured, repeatable approach to content. I used the new brand elements — a broader color palette, stronger type hierarchy, visual anchors, and more intentional imagery — to build clear categories for different post types. The system gave the team flexibility while keeping the overall look consistent and recognizable.
Previous Social Media Presence (x.com)
Their earlier content lacked a consistent structure, with different layouts and styles that made the overall presence feel less unified across platforms.
New Social Media Presence (x.com)
We established a more cohesive and unified social media presence that better reflected the firm’s evolving brand identity. The updated approach improved clarity, strengthened visual consistency, and created a more scalable system for ongoing content.
New Social Media Presence (LinkedIn)
Impact
The updated designs led to stronger engagement, with posts receiving more consistent interaction
than earlier content.
than earlier content.
